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⚖️ Comparison

Starta vs Fresha

Fresha attracts with a free plan, but charges payment processing fees on every transaction. Starta offers a free plan with no hidden fees and an AI assistant that automates your daily operations.

Quick Summary

Fresha is a solid choice for getting started with its free plan, but hidden payment processing fees add up quickly. Starta Lite is also free with no commissions, and the built-in AI assistant automates business management from initial setup to daily operations.

Feature Comparison

Feature
Starta
Fresha
Online Booking
Full online booking with AI schedule optimization
Convenient booking widget
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Good calendar with drag-and-drop
CRM / Client Database
Full CRM with AI behavior analysis
Basic client database
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Limited reporting
Loyalty Programs
Flexible loyalty program with automated rewards
Basic discounts
SMS Notifications
Automated SMS and push reminders
SMS reminders
Salary Management
Full payroll calculation with custom formulas
Limited capabilities
Inventory
Product and supply tracking with AI forecasts
Basic product tracking
Mobile App
Full-featured app for iOS and Android
Good mobile app
Multi-location
Multi-location management
Multi-location support
Payment Processing
No transaction fees
Commission on every payment through Fresha Pay (from 2.19% + 0.20)
Starta
Fresha
Online Booking
Full online booking with AI schedule optimization
Convenient booking widget
Calendar & Scheduling
Smart calendar with AI suggestions and auto-planning
Good calendar with drag-and-drop
CRM / Client Database
Full CRM with AI behavior analysis
Basic client database
AI Assistant
Built-in AI: setup, analytics, recommendations, automation
No AI features
P&L Reports
Full financial reports with AI analytics
Limited reporting
Loyalty Programs
Flexible loyalty program with automated rewards
Basic discounts
SMS Notifications
Automated SMS and push reminders
SMS reminders
Salary Management
Full payroll calculation with custom formulas
Limited capabilities
Inventory
Product and supply tracking with AI forecasts
Basic product tracking
Mobile App
Full-featured app for iOS and Android
Good mobile app
Multi-location
Multi-location management
Multi-location support
Payment Processing
No transaction fees
Commission on every payment through Fresha Pay (from 2.19% + 0.20)

Pricing Comparison

Starta

Starta Lite - free, unlimited

Starta Pro - from $9/month per employee

Fresha

Free, but with payment processing fees (from 2.19% + 0.20 per transaction)

Additional paid features: marketplace listing, boost visibility

Both platforms offer free plans, but Fresha charges a commission on every payment, which can cost more than a Starta Pro subscription.

Why Starta AI Is a Different Level

AI configures your system

Tell AI about your business and it sets up services, schedule, and booking page in minutes

AI runs daily operations

Automated reminders, smart scheduling, reactivation of clients who haven't visited in a while

AI grows your business

Performance audits, growth recommendations, automatic activation of features you need

Why Businesses Switch to Starta

Fresha's hidden fees add up

Payment processing commission on every transaction through Fresha Pay can exceed the cost of a full subscription elsewhere

Limited reporting and analytics

Fresha doesn't provide full financial reports, making it harder to make informed business decisions

No AI automation

Without AI, you spend time on manual setup and management that Starta automates

Migration takes 5 minutes - AI sets everything up for you

Switch to Starta

Frequently Asked Questions

Is Starta better than Fresha?

Fresha is a good free option to start with, but Starta offers more features without hidden payment fees and includes a built-in AI assistant for business automation.

How much does it cost to switch from Fresha to Starta?

Switching is free. Starta Lite is a free plan with no time limits.

Can I migrate my data from Fresha?

Yes, Starta's AI assistant helps set everything up from scratch in minutes, and you can import your client database.

Does Starta charge payment processing fees?

No, Starta doesn't charge transaction fees. You connect your own payment processor and pay them directly.

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