Square Appointments is part of the Square ecosystem with a strong POS terminal. Starta is a specialized platform for service businesses with an AI assistant and a complete management toolkit.
Starta Lite - free, unlimited
Starta Pro - from $9/month per employee
Free plan for one employee, paid plans starting from $29/month
Additional products (Loyalty, Payroll, Marketing) are paid separately
Starta Lite is free with no limit on employees. Square is free only for one employee, and the full feature set requires multiple paid subscriptions.
AI creates your business profile, services, and schedule in minutes - no need to learn the interface
Smart scheduling, automated reminders, client reactivation - all without manual work
Performance analysis, growth recommendations, identifying opportunities to increase revenue
Square is a general payment platform that lacks deep tools for salons and service businesses
For a full feature set at Square you need to pay for Appointments, Loyalty, Payroll, and Marketing separately
Square doesn't have an AI assistant for automating routine tasks and providing strategic recommendations
Square Appointments is great for POS and payment processing. Starta is better suited as a specialized platform for beauty and service businesses with AI automation.
Switching is free. Starta Lite is a fully free plan with no employee limits.
Yes, you can import your client database. The AI assistant will help set up the rest of the system in minutes.
Starta integrates with payment systems but doesn't have its own hardware POS terminal like Square.