Number of employees
License duration
8.99€6.29€ /month
75.52€ per 12 Months
Starta.one
A customer opens a link from Instagram, Google Maps, or your website, picks a staff member, service, and available slot — and in 30 seconds has a confirmed booking in your calendar. Even at 11 PM on Sunday when you're already asleep. Your admin stops being a call center operator, you stop losing customers who say 'I'll call back tomorrow' and then book at a competitor.
Free plan forever · no credit card required · first online booking accepted in 15 minutes
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finances, team scheduling, and marketing in one system — configured and operated by AI. Over 1,000 businesses use Starta.
Elena calls: 'Do you have time tomorrow at 3:00 PM with Sasha?'. Admin flips through the schedule — 'no, we have 2:30 PM or 4:00 PM'. While searching, two more calls are waiting. Each booking takes 3-4 minutes. That's 4 hours on the phone instead of working with customers in the salon. And 30% of calls go unanswered — those customers are lost.
A customer writes in Direct: 'Can you tell me if you have an opening tomorrow after 5:00 PM?'. Admin is in the salon — the phone buzzes, but DMs get checked between tasks. The reply comes at 7:00 PM. By then the customer already booked at a competitor who has a 'Book' button in their Instagram bio. This isn't one lost customer — it's a pattern that repeats daily.
Sunday evening a customer thinks: 'I need a haircut before work'. They google, see your page, see your phone number — and put it off until tomorrow. Monday at 8:55 AM they're already heading to the office, forgot. Or they booked at the nearest salon where this button was available last night. 60% of service business bookings happen outside working hours — and those customers go wherever they can book 'right now'.
Customers book at their convenience — even at 11 PM on Sunday or 6 AM on a weekday. The system shows only truly available slots, accounting for each staff member's schedule, service duration, and prep time.
Get a universal link and place it everywhere: in your Instagram bio, in Google Business Profile, on your website, in your WhatsApp signature. One click — and the customer is already on your booking page with your branding.
Customer sees a list of staff members with photos, specialties, and reviews, picks a service with price and duration, then available slots. No confusion like 'I thought someone else did this' when they arrive.
Customers get reminders 24 hours and 2 hours before their visit. No-shows drop from typical 25-30% to 8-10% — that's pure extra revenue with zero manual work from your admin.
Masha cancels Saturday 10:00 AM. AI instantly picks the top 3 candidates: 'Elena is 14 days overdue for her usual cycle — send SMS with a discount for 10:00 AM Saturday'. Admin clicks 'send' — the slot is booked before you even noticed Masha cancelled. That's predictable revenue instead of an empty slot.
A loyal customer with 30 visits books without prepayment — no friction. A new customer booking at 9 AM Saturday (typical no-show profile) — AI automatically asks for a $2.50 deposit. You don't turn off all regulars with deposits and you're not exposed to risky bookings — AI does selective protection.
Add services with prices and durations, configure each staff member's work schedule and days off. Templates for typical businesses (barbershop, nail salon, massage) help you get started in 5 minutes.
Place the link in your Instagram bio, Google Maps, on your website, in your WhatsApp signature. First customers start booking within an hour — especially those who wanted to for a long time but 'could never get through'.
Bookings appear in your calendar automatically. SMS reminders cut no-shows. When cancellations happen, AI suggests loyal customers to fill the slot — you click 'send' and it's booked. Your admin stops being a call center operator and goes back to working with customers in the salon.
The most common alternatives to online booking — WhatsApp/Instagram messaging with admin, a paper calendar 'call to book', or generic tools like Calendly or Google Forms. Here's why these options break down in service businesses:
Works until you hit 30 customers a week. At 200, admin can't physically keep up — 'do you have time tomorrow?' messages come in all hours, a 10 PM reply to a 9 AM DM is a lost customer. No calendar, no auto-reminders, no history — each 'when was I here last time?' takes 5 minutes of chat scrolling. Admin becomes a manual messenger between customer and schedule.
Admin on the phone 4 hours a day. 30% of calls unanswered (after-hours, busy times, overlaps). Zero bookings outside your hours — yet that's where 60% of service business demand is. Customers 'I'll call back tomorrow' nine times out of ten don't — they forget or book at the nearest salon with an online button. Calendar shows no overlap until you flip through — double bookings happen weekly.
Calendly doesn't know Sasha needs 30 minutes after a haircut to clean up — it books the next customer back-to-back. Google Forms doesn't auto-sync — customer fills it out, you read it 6 hours later and manually enter it in the schedule. Tilda form doesn't show real availability — you get 5 requests 'I want Sasha tomorrow at 3 PM' and manually spread them across slots. None integrate with SMS reminders, payment, customer history. That's 5 separate tools you're stitching together by hand.
AI analyzes your business in 5 minutes and shows: how many extra bookings you'd get if customers could book at 11 PM on Sunday — and how many hours a week your admin would get back for working with guests in the salon.
Access to StartaAI
Extended access to StartaAI
14 days free • No card required • We'll transfer your data from another CRM
Basic online booking is available even in the free Starta.one Lite plan — with no limits on bookings or customers. Advanced features (auto SMS reminders, waitlist, AI-filling cancellations, selective deposits) are in the Starta.one Pro plan.
You get one universal link that you place everywhere: in your Instagram bio (via Linktree or as a direct link), in Google Business Profile as 'Book online', on your website as a button, in your WhatsApp signature, and in email. Customer clicks it and goes straight to the service, staff member, and time selection page — no middlemen.
The slot automatically frees up, and a customer on the waitlist for that time instantly gets an SMS 'slot available, book now'. If there's no waitlist — AI picks 3 top candidates from your regulars (who are overdue for their usual cycle) and suggests an SMS with personalized text. Admin clicks 'send' — the slot typically fills in 20-40 minutes, staying booked.
AI does two things your admin can't manually keep up with: 1) on cancellation — instantly prepares personalized SMS to three top candidates from your regulars (overdue for their usual visit, matching the slot time) so the slot doesn't sit empty; 2) predicts no-shows on new bookings — a regular with 30 visits books without prepayment, a new customer with a risky slot (9 AM Saturday, typical no-show profile) sees a $2.50 deposit request. That's selective protection: you don't scare away regulars and you're not exposed to risky bookings.