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Loyalty Programs

Instead of "10% off for regular clients" — a tiered Silver/Gold/VIP program with different benefits at each level. Your clients see their tier and how many visits until the next one — and they'll choose you because they're "almost Gold". Every morning, AI flags who's one visit away from upgrading so you can send a targeted SMS before they go to a competitor.

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Free forever · no credit card · set up your first tiered program in 5 minutes

Starta.one is an AI CRM for service businesses. It combines online booking, client management, finances, team scheduling, and marketing in one system — configured and operated by AI. Over 1,000 businesses use Starta.

Sound familiar?

"10% off for regulars" — Elena and new Anna pay the same

Elena's been coming for 4 years and brings $3,000 a year in revenue. Anna came once last year and booked three times. Both get 10% off "for regulars". Elena doesn't feel valued. Anna sees the discount as her due. Neither has a reason to recommend you — there's nothing special about being in your program.

I don't know which regulars actually drive my profit

You have 600 clients marked "regular" in your admin notes. Who comes every 3 weeks with a $50 average check, and who books twice a year for the cheapest service with a 10% discount? Without tiers and clear rules, you don't know who deserves real perks and who just wants a discount.

We hand out discounts constantly, but repeat visits don't grow

You give discounts for birthdays, holidays, "loyalty" — but after a year, your revenue's flat. Discounts without structure don't motivate repeat visits — they just train clients to wait for a deal. A tiered program turns a discount into a status goal ("two more visits to Gold") that actually changes behavior.

What's included

👤

Tiered Silver/Gold/VIP with custom rules per level

Create 2–4 levels with your own cashback percentage, perks list, and spending thresholds. Clients see "I'm Silver, 3 visits until Gold" — and they'll choose you over competitors.

📊

Flexible rules for tier progression

Choose your metric: total spending in a period, visit count, or specific services. You can set "Gold = 8 visits in 6 months OR $400 spend" and the system tracks it automatically.

🔄

Automatic bonus accrual and redemption

Bonuses accrue at checkout based on the client's current tier. On their next visit, they can use bonuses to pay without extra admin steps.

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Tier analytics for your database

See how many clients are at each tier, average spend per tier, and where your bottleneck is — for example, 200 clients stuck at Silver who aren't advancing to Gold. Adjust your tier thresholds based on real data.

🔔

AI suggests who to promote to the next tier today

Every morning, AI builds a list of "one visit away from Gold": Elena has 7 of 8 visits, last booking was a month ago — she gets an SMS saying "You're 7 visits to Gold, book by the 20th and lock in +10% lifetime". Your admin just sees 5–10 ready-to-upgrade candidates with personalized SMS copy.

AI alerts you to at-risk VIPs before they leave

AI watches tier retention rules (e.g., "Gold = 6 visits per half-year"). If your VIP client books only twice in the last 3 months instead of 6 — AI flags "demotion risk" and drafts a targeted offer (double bonus on next visit, free add-on service) to keep them. Plain discounts miss the mark — but a status threat lands.

What if you did?

Today
With Starta.one
"10% off regulars" — Elena and new Anna pay the same
Elena is VIP (12% + priority booking), Anna is Silver (5%, still climbing). Each has their own goal to advance
Admin tracks regulars mentally — confused with 600 clients
Status auto-assigned by phone number. Admin sees "VIP" on screen instantly — no guessing or arguing
"Regular" = fuzzy 10% — no one's motivated to be "more regular"
"Two visits to Gold and +5% lifetime" — client sees the goal and books sooner
No idea how many true top-tier clients I have or who to upgrade
Report: 412 Silver / 156 Gold / 32 VIP, average spend $35/$50/$70, 18 ready-to-upgrade candidates this month
VIP skipped two months — nothing we can do, he'll switch soon
AI flags "demotion risk", drafts a double-bonus offer before he drops tier and leaves

How it works

1

Set up 2–4 tiered tiers

Pick your tier count (Silver/Gold/VIP is the standard), set thresholds and cashback % for each. Takes 5 minutes — we have templates for typical service businesses.

2

Clients auto-advance through tiers

Every closed booking adds bonuses based on their current tier. They see in the app: "You're Silver. 3 visits to Gold." No forms, no signup hoops — tier is linked to their phone number.

3

AI runs tier management instead of you

Bonuses accrue automatically. AI flags "one visit to Gold" and "at-risk VIP" every morning with SMS copy ready. Your admin just taps send. You get reports: how many at each tier, average spend per tier, and revenue impact.

Why not flat "10% off regulars" or a separate app?

The most common alternative to a tiered program in service businesses is either flat "10% for regulars" or a standalone loyalty app (like a points system) that doesn't connect to your booking calendar. Here's why neither drives revenue growth:

Flat "10% off regulars" discount

A discount with no structure doesn't change behavior — it just shrinks margin. A client booking once a month will keep booking once a month, just at 10% off. In a tiered program, the discount ties to progress: the client sees a goal ("two more visits to Gold"), and it actually changes visit frequency. Not free — but a goal-driven discount pays back way better than a flat one.

Standalone loyalty app (separate platform, QR codes, etc.)

Client downloads another app, forgets the password, deletes it in a month. Admin has to manually enter the discount at checkout — and forgets 30% of the time. Payouts show up as a separate line item disconnected from your revenue, so you're paying for loyalty without knowing if it's working or if tier advances actually boost your average check.

"I just remember who's a regular"

Works to 50 clients. At 200, your admin gets confused ("Wait, are they a regular?"). At 600, discounts get handed out randomly — someone forgot theirs, someone got it twice. In a tiered program, status auto-links to phone, shows to the staff member when the booking opens, and the client sees it in the app. No confusion, no hurt feelings.

🔍 Free

See how a tiered program lifts your average check

AI analyzes your business in 5 minutes and shows how many clients are ready to advance to Gold or VIP — and how much extra revenue that unlocks in your monthly total.

Pricing

Starta Lite

Free

Access to StartaAI

  • StartaAI - built-in chat assistant, helps use CRM and simplify business management.
  • Access only for the business owner
  • Personal booking website
  • Unlimited bookings
  • SMS notifications to clients
  • Calendar and bookings
  • Vacation and schedule management
  • Push notifications in the Starta.one app
  • Integration with your website
  • Placement on various platforms to promote services
Start with Lite

Frequently asked questions

How much do loyalty programs cost in Starta.one?

Tiered loyalty programs are included in Starta.one Pro. No limits on tier count, program count, or client count.

Calculate the cost of the plan
Number of employees
License duration
8.99€6.29€ /month75.52€ per 12 Months
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Can clients see their tier status and progress?

Yes. Clients see their tier (Silver/Gold/VIP), bonus balance, and how many visits or spend until the next tier — in the Starta.one mobile app and on your online booking page. This is the main driver: clients consciously book sooner because they're "almost Gold".

Can I run multiple loyalty programs at the same time?

Yes. You can create separate tiered programs for different client segments — for example, a standard program for all clients and a separate "corporate" program with custom tiers for B2B partners.

How does AI help with the tiered loyalty program?

AI does two things most admins don't have time for: 1) Every morning, it lists "one visit away from Gold" or "ready to promote to VIP" with SMS copy ready — "You're 7 of 8 visits to Gold, book by the 20th and lock in +10% lifetime". 2) It spots at-risk clients (e.g., VIP who booked only twice in 3 months instead of 6) and drafts a targeted offer to save their tier. Your admin just hits send. AI turns on automatically — no extra setup needed.

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