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Starta.one
Turn every root touch-up or hair botox into the foundation of long-term relationships, where accumulated bonuses encourage clients to choose your salon for regular look updates and complex techniques.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Hair salon and loyalty cards — a combo where Starta delivers the most: AI already knows your industry’s specifics and configures the system to fit your processes.
Imagine a client who, after a complex balayage lightening, automatically receives a personal discount on the next toning or post-color care. This creates a clear benefit: instead of searching for a new stylist, the guest chooses your haircut + styling combo to use accumulated points. This approach ensures steady chair occupancy even on weekdays, as the loyalty program gently reminds clients to maintain their color and hair health at your salon, increasing visit frequency without extra advertising costs.
Every call interrupts your work. The client in the chair waits, and the caller might not reach you and book elsewhere. You lose quality and bookings.
Lost entries, time mix-ups, double bookings. A paper journal can't remind clients about appointments or show available slots online.
The nature of hair salons is that clients often choose a salon based on location or random ads. But for stable income, it’s crucial that after the first visit for a complex coloring or laminating, the client returns again. The bonus system acts as a psychological anchor: when there’s already a certain amount of virtual money on the account, choosing the next place for a haircut becomes obvious. This helps retain clients without direct price cuts, preserving service margins and high material quality.
Loyalty cards work especially well combined with the stylists’ schedule. When a client comes for ombre or aircolor, they spend a significant amount. Awarding a substantial percentage of bonuses for such an expensive procedure encourages them to book intermediate toning or post-color care in a few weeks. You get steady chair occupancy during traditionally "quiet" hours, while the client feels genuine care for their hair’s condition and saves money thanks to the bonuses.
Instead of tracking everything in a paper log where discounts and names get confusing, the digital system clearly separates accrual rules. You can set different conditions for various categories: for example, a higher percentage for the haircut + styling combo and a standard rate for a regular hair wash. This directs demand where you want it, increasing the average check without extra marketing costs. Each visit then becomes an investment by the client in their next visit to your salon.
Three day-to-day moments where the difference is obvious.
Every call interrupts your work. The client in the chair waits, and the caller might not reach you and book elsewhere. You lose quality and bookings.
The system automatically calculates points for every root touch-up or balayage, motivating clients to return to your chair.
Loyalty program motivates regular visits
The system automatically calculates points for every root touch-up or balayage, motivating clients to return to your chair.
Clients see their balance after hair botox procedures on their smartphones, fully replacing paper cards that often get lost.
Set higher accrual rates for the haircut + styling combo to encourage clients to choose more expensive services.
Notify guests about available bonuses when it’s time for repeat toning or post-color care to maintain color.
Define rules for redeeming points on expensive services like aircolor or ombre, controlling profitability per workstation.
After a client gets keratin straightening or a haircut, the stylist closes the visit, and bonuses are instantly credited by phone number.
The visitor sees the current bonus balance, creating an emotional connection with the salon and encouraging rebooking for the next month.
At the next visit for laminating or styling, the client can pay part of the bill with bonuses, boosting loyalty without direct discounts.
Clients book themselves 24/7 — even when you're busy with a haircut
All stylists' schedules in one place, no overlaps
Auto-reminders to clients — fewer missed appointments
P&L report: see profit per stylist and service
Salaries calculated automatically — commission on services, bonuses
Client card: visit history, preferences, stylist notes
Analytics: occupancy, popular services, client retention
AI will show you what percentage of your clients don’t return and how loyalty cards can change that.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes hair salon workflows into account and helps you get the most out of loyalty cards.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
No. Everything is digital — clients are identified by phone number. Bonus balances are visible in the Starta mobile app and on the booking page.
Yes. You can create multiple loyalty cards with different rules — for example, double bonuses for premium services or a special card for VIP clients.
Yes, you can set individual rules for awarding points for different specialist categories. This helps balance chair occupancy and encourages bookings with new universal stylists through better bonus conditions.
You can allow clients to partially pay for hair care subscriptions or laminating procedure packages with accumulated points. This creates extra value for regular visitors and guarantees a booked schedule for several months ahead.