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Starta.one
Loyalty cards encourage clients to come back for complex hair coloring or lash lamination, earning bonuses with every visit instead of hunting for discounts from competitors.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Beauty salons and loyalty cards are a combo where Starta shines: AI already knows your industry's specifics and customizes the system to fit your processes.
When a client books a combo service via an Instagram link that includes balayage and manicure, she automatically joins the loyalty program. After the service, a percentage of her bill is credited to her balance, which she can use for her next brow architecture or pedicure. This creates clear value for every visit and encourages her to choose your salon for regular care, as accumulated bonuses make premium services more accessible without hurting your profits with sales.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Color, care products, disposables — it's all money. Without tracking, you don't know the true cost of each service or where profit leaks.
In the beauty industry, complex procedures like balayage or hair botox have high costs due to expensive professional products. Giving direct discounts on these services significantly reduces salon profitability. Instead, implementing a bonus points system keeps the full service price while creating real value for the client. When a client knows that after highlighting, her balance will cover brow architecture, her motivation to return to your salon increases by 40%.
Repeat visits for regular procedures are especially critical. Manicure with gel polish usually needs refreshing every three weeks. The loyalty system automates this cycle: clients see their bonus balance and subconsciously plan their next visit to use the points. This creates a virtual subscription effect, where each next procedure feels psychologically more rewarding thanks to previous visits — much more effective for business than one-time promotions for newcomers.
Additionally, digital loyalty cards help tackle empty schedule slots. If the receptionist notices a regular client who does lash lamination hasn’t booked for over a month, accumulated bonuses become a perfect reason for a personalized call or message. Informing her about expiring points drives bookings better than general advertising, turning occasional visitors into a stable core of your salon’s client base.
Three day-to-day moments where the difference is obvious.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Clients earn a percentage of the procedure cost as bonus balance after every hair coloring or manicure.
Loyalty cards bring clients back — rewards for every visit
Clients earn a percentage of the procedure cost as bonus balance after every hair coloring or manicure.
No plastic cards — identification happens by phone number during booking for pedicure or lash lamination.
The system automatically adds bonuses when the stylist finishes a wedding look or highlighting.
You decide what percentage of the gel polish bill the client can pay with accumulated bonuses at checkout.
The receptionist sees the client’s balance and can offer keratin straightening with a discount using previously accumulated funds.
Choose cashback percentages for popular procedures like manicure or balayage, and set rules for using points to pay for materials.
When a client clicks the Instagram link and books lash extensions, a digital card is created automatically without any forms.
On the next visit for a spa pedicure, the client uses bonuses, which encourages her to add extra services and come back more often.
Clients book themselves 24/7 — choosing stylist, service, and time
All stylists' schedules in one place, no overlaps or conflicts
Auto-reminders 24 and 2 hours before — minus 70% no-shows
Supply tracking: know the cost of each service and when to reorder
Real-time P&L report: profit per stylist and service
Salaries calculated automatically — commission, base rate, bonuses
Full client history: treatments, preferences, allergies
AI will show what percentage of your clients don’t come back and how loyalty cards can change that.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes beauty salon workflows into account and helps you get the most out of loyalty cards.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
No. Everything is digital — clients are identified by phone number. Bonus balances are visible in the Starta mobile app and on the booking page.
Yes. You can create multiple loyalty cards with different rules — for example, double bonuses for premium services or a special card for VIP clients.
Yes, you can assign a higher cashback percentage to high-margin services like balayage, and a standard rate for manicure or gel polish. This helps drive demand for the services that bring the most profit to your business.
No app downloads are needed. Identification is done by the phone number the client provides when booking a pedicure or lash lamination. The receptionist instantly sees the client’s loyalty card in the system during checkout.