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Starta.one
Turn walk-ins into steady rebooking by offering clients bonus points for combined manicure and nail design, ensuring they return to your technician every three weeks.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Manicure and pedicure with loyalty cards — that’s where Starta shines: AI already knows your industry’s specifics and adapts the system to your workflows.
When a regular client books a gel polish refill via Instagram, she immediately sees her progress in the loyalty program. This motivates her not just to remove the old coating but to add a spa pedicure or base strengthening to the visit, speeding up her discount. A technician on a 2/2 schedule is always confident their day is full, as automatic reminders about earned points encourage clients to come on time for corrections, avoiding material overextension or DIY removal at home.
No-shows in the nail industry run 15-20%. Each missed appointment is 2-3 hours of wasted technician time and lost revenue that can't be recovered.
Polishes, gels, tips, drill bits — dozens of items. Without systematic tracking, you don't know the true cost per service or when to reorder.
One of the biggest challenges in nail service is uneven technician workload on a 2/2 schedule. Often weekends are fully booked weeks in advance, while Tuesday or Wednesday remain half-empty. The loyalty program helps manage this demand effectively. Instead of giving a direct discount that cuts profit, you can assign higher bonuses for visits in morning hours or weekdays. This motivates clients to choose less popular times for hardware manicure or long nail extensions, filling the schedule evenly.
Also, the points system acts as a psychological anchor. When a client already has a certain amount of points, the chance she ignores her booking and causes a no-show drops significantly. She views these bonuses as real money lost if she doesn’t show up. This is especially important for high-ticket services like spa pedicure or complex French, where technician downtime for hours causes noticeable losses the studio can’t cover with another booking at the same time.
Using digital cards also simplifies the admin’s job, who no longer needs to search for paper cards or issue plastic ones clients often forget at home. The whole process is automatic: from the moment the technician picks up the machine to remove coating to final payment. The client sees her progress and plans the next visit to use accumulated base strengthening as a gift or get a discount on professional care. This builds an emotional connection to the brand, where each visit is not just hygiene but benefit accumulation.
Three day-to-day moments where the difference is obvious.
No-shows in the nail industry run 15-20%. Each missed appointment is 2-3 hours of wasted technician time and lost revenue that can't be recovered.
Clients earn virtual points for every procedure, encouraging them to return to your salon instead of looking for a new technician.
Loyalty cards bring clients back for regular fills
Clients earn virtual points for every procedure, encouraging them to return to your salon instead of looking for a new technician.
The technician finds the profile by phone number and sees visit history and point balance right during gel polish application.
Define separate accrual rules for expensive services like nail extensions or signature French to effectively increase the average check.
The system automatically prompts the admin to remind clients about accumulated bonuses that can be spent on a spa pedicure at the next visit.
Track how often guests come for hardware manicure or base strengthening to timely offer them personalized loyalty terms.
The admin sets a cashback percentage or fixed amount per manicure visit, factoring in sterilizer costs and consumables.
When a new client books a classic manicure via messenger or phone, the system instantly creates her digital profile with a bonus account.
At checkout, the technician sees the available balance and offers the client to pay part of the cost with bonuses, for example, rub-in or nail repair.
Clients book themselves 24/7 — choosing technician, service, and time
All technicians' schedules in one place — see availability at a glance
Auto-reminders 24 and 2 hours before — minus 70% no-shows
Supply tracking: cost per service and low-stock alerts
Payroll calculated automatically — commission, base rate, bonuses
P&L report: profit per technician including supply costs
Client card: favorite designs, allergies, treatment history
AI will show what percentage of your clients don’t return and how loyalty cards can change that.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes nail salon workflows into account and helps you get the most out of loyalty cards.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
No. Everything is digital — clients are identified by phone number. Bonus balances are visible in the Starta mobile app and on the booking page.
Yes. You can create multiple loyalty cards with different rules — for example, double bonuses for premium services or a special card for VIP clients.
Yes, you can flexibly adjust loyalty program rules. For example, assign a higher bonus percentage for an expensive spa pedicure to promote this service among regular studio clients.
You can set limits on point redemption for different categories. This lets clients pay bonuses for extra services like nail design or rub-in while paying full price for the main manicure.