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Starta.one
Loyalty cards motivate patients to complete complex rejuvenation and laser hair removal cycles, turning a one-time cosmetologist consultation into a steady stream of repeat visits with a high average check.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Cosmetology and loyalty cards is a combination where Starta delivers the most: AI already knows your industry’s specifics and adapts the system to your processes.
When a patient finishes a chemical peel, they immediately see the cashback accumulated in their profile, which becomes a strong incentive to book the next step — post-procedure care or plasmolifting. This works better than regular discounts because personalized bonuses tie the client to your salon. During the active sun season, when demand for pigment spot removal rises, automatic accruals help the admin easily upsell a 5-session course without pressure, just reminding about the benefit.
Cosmetology treatments require regularity. Without reminders and course tracking, clients skip sessions — results suffer, they get frustrated and leave.
Fillers, mesotherapy cocktails, peels — expensive products with limited shelf life. Without tracking, you don't know the real margin on each procedure.
The main problem in modern aesthetic medicine is that patients often stop treatment after the first visible results. For example, a 5-session biorevitalization course provides a lasting effect, but clients may stop by the second visit, considering the result sufficient. Implementing a cumulative system creates a strong financial incentive to complete the protocol. When each next visit becomes more rewarding than the previous one, the patient is much less likely to miss a session, which is critical for achieving stable lifting and skin health.
The bonus program also effectively solves the issue of actively selling related products in the salon. After aggressive procedures like chemical peels or laser hair removal, the patient’s skin needs special recovery and protection. If the client can pay part of the cost of professional sunscreen or serum with accumulated points, they are more likely to buy post-procedure care from you. This not only increases your business’s average check but also ensures the patient won’t cause infection or irritation by using inappropriate mass-market products.
Besides direct financial benefits, digital loyalty helps structure the patient base and work on their return. You can highlight VIP clients who regularly get botox injections or use fillers and offer them exclusive terms without direct discounts that often devalue the specialist’s work. This approach builds a professional clinic image that values every patient, encouraging them to come back for new services to maintain beauty and prevent age-related skin changes.
Three day-to-day moments where the difference is obvious.
Cosmetology treatments require regularity. Without reminders and course tracking, clients skip sessions — results suffer, they get frustrated and leave.
Motivate patients to complete complex programs like mesotherapy or biorevitalization by awarding increased cashback for each subsequent visit.
Loyalty Cards takes over the part of running a cosmetology practice that quietly eats 1-2 hours a day — no spreadsheets, no chasing replies, no fatigue mistakes.
Motivate patients to complete complex programs like mesotherapy or biorevitalization by awarding increased cashback for each subsequent visit.
The system automatically identifies the patient by phone number at booking, showing the current points balance directly in the medical record.
Allow clients to pay for professional cosmetics with accumulated bonuses after chemical peels or ultrasonic cleaning.
Set restrictions on bonus use for procedures involving expensive fillers or botox to preserve your margin.
Remind clients about their points, encouraging them to book plasmolifting or photo rejuvenation right at your salon.
When a patient comes for plasmolifting, the admin selects their profile in the database, where the active digital loyalty card is automatically pulled up.
Once the cosmetologist finishes the session and marks the visit as completed, the system instantly credits a percentage of the service cost to the virtual account.
During the next visit for laser hair removal, the patient can use accumulated funds for full or partial payment, which greatly increases their loyalty.
Clients book themselves 24/7, choosing treatment and preferred time
Treatment room and practitioner schedules in one place
Appointment reminders and treatment course follow-ups
Client card: treatment history, protocols, contraindications
Product tracking: procedure costs, expiry dates, stock levels
Real-time P&L report: margin per procedure
Gift certificates for cosmetology treatments
Analytics: popular treatments, client retention, occupancy
AI will show what percentage of your clients don’t return and how loyalty cards can change that.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes cosmetology practice workflows into account and helps you get the most out of loyalty cards.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
No. Everything is digital — clients are identified by phone number. Bonus balances are visible in the Starta mobile app and on the booking page.
Yes. You can create multiple loyalty cards with different rules — for example, double bonuses for premium services or a special card for VIP clients.
Yes, you can set a redemption limit (for example, no more than 10% of the amount) or completely prohibit using bonuses for services that involve expensive fillers and botox. This helps maintain client loyalty without losing profit on costly consumables.
You can set rules so bonuses are awarded only for on-time visits or offer increased cashback if the client prepays for a course of procedures. This creates extra value for disciplined patients and significantly reduces no-shows in the cosmetologist’s schedule.