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Starta.one
Turn one-time visits into regular workouts by encouraging timely membership renewals and extra service purchases through automatic bonus points for every check-in at reception.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Fitness studios and loyalty programs are a perfect match where Starta delivers the most: AI already understands your industry specifics and configures the system to fit your processes.
When a client regularly attends group classes or stretching, they earn cashback that can be used as a discount on the next 12-session membership. This creates extra motivation to avoid missing workouts and no-shows in group classes, as every activity brings them closer to VIP status. The trainer sees the guest’s loyalty and offers a personal training session for bonus points, strengthening the emotional connection with the studio and ensuring the client won’t switch to competitors after the current cycle ends.
Without reminders and motivation, members skip workouts. Their results suffer, they get frustrated, and they don't renew their membership.
Capacity limits, waitlists, trainer substitutions, cancellations — all requiring manual coordination and constant admin attention.
The main challenge in fitness is that the initial client drive fades after the first weeks of training. When someone buys a 12-session membership, they intend to change their life, but daily routine often leads to missed workouts. Implementing a tiered loyalty system turns a simple gym visit into an engaging gamified experience. Every successful check-in at reception brings the client closer to Gold or VIP status, where perks like free membership freezes or priority on waitlists for popular classes await.
The loyalty program becomes a powerful tool to manage studio occupancy. For example, you can award extra bonuses for attending group classes in the morning or new directions like pilates reformer or functional training. This balances the load on trainers and equipment without direct price cuts. Clients gain extra value by feeling special, while the studio secures a steady flow of visitors even during slow hours.
Additionally, the loyalty system helps discipline visitors. Setting a rule that bonuses are only preserved if cancellations happen at least 6 hours before class start significantly reduces no-shows in group sessions. Clients become more responsible as they don’t want to lose progress in the program. As a result, admins spend less time manually adjusting schedules, and the business enjoys predictable revenue and a loyal community that stays for years.
Three day-to-day moments where the difference is obvious.
Without reminders and motivation, members skip workouts. Their results suffer, they get frustrated, and they don't renew their membership.
Clients automatically move from Silver to VIP status, earning higher bonus percentages with each membership renewal or personal training purchase.
Loyalty Programs takes over the part of running a fitness studio that quietly eats 1-2 hours a day — no spreadsheets, no chasing replies, no fatigue mistakes.
Clients automatically move from Silver to VIP status, earning higher bonus percentages with each membership renewal or personal training purchase.
Award points for every actual studio visit, encouraging clients not to miss classes and to use their 12-session membership faster.
Allow members to pay with accumulated bonuses for freezing memberships, locker rentals, or one-time visits to the cardio zone for friends.
Track how the loyalty program affects visit frequency for crossfit or pilates reformer and segment your most profitable athletes.
The system automatically reminds clients about their points, prompting them to check the class schedule and book the next functional training.
You define the cashback percentage for monthly membership purchases and specify special bonuses for each personal training session with a chosen trainer.
When a client uses their wristband pass at the entrance, the system automatically registers the visit and awards points based on their current program status.
Clients use their accumulated balance to get discounts on the next membership or sign up for stretching classes, increasing their loyalty to the brand.
Book personal and group sessions 24/7
Group classes with capacity limits and waitlists
Trainer, room, and class schedules in one place
Memberships with automatic attendance and expiry tracking
Workout reminders and membership renewal alerts
P&L report: profitability per trainer and class type
Trainer pay — commission, per-class rate, bonuses
Analytics: attendance, retention, popular classes
AI will analyze your business in 5 minutes and show how many clients don’t return and how a bonus program can change that.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes fitness studio workflows into account and helps you get the most out of loyalty programs.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
Loyalty Cards are individual reward mechanisms (accumulate bonuses or get discounts). Loyalty Programs are broader systems that can include tiers, milestones, and multiple reward types working together.
Yes. Every aspect of the program is configurable — earning rules, tier thresholds, reward types, and redemption conditions. You build exactly what works for your clients.
Yes, you can flexibly set rules: for example, give a fixed number of points for individual sessions with a trainer and a percentage of the price for group classes. This helps promote higher-value services through the loyalty program.
The system automatically sends push notifications about accumulated bonuses that may expire if the client doesn’t visit the studio within a set time. This creates an extra incentive to check the schedule and book a spot.