Number of employees
License duration
Starta.one
A loyalty card with accumulating bonuses motivates guests to return for complex hair coloring and lash lamination at your salon, increasing visit frequency and average check.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. Beauty salons and loyalty programs are a perfect match where Starta delivers the most: AI already understands your industry specifics and tailors the system to your processes.
Imagine after a manicure, the guest gets a notification about reaching a new loyalty tier. Seeing their accumulated bonuses, they’re more likely to book an expensive spa pedicure or complex hair coloring via your Instagram link. Automatic status assignment lets the admin offer personalized perks without extra calculations. This turns a regular visit into a long-term care strategy, where the client consciously chooses a full service package to maintain their special status at your salon.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Color, care products, disposables — it's all money. Without tracking, you don't know the true cost of each service or where profit leaks.
The biggest challenge in the beauty industry is low client retention when they come for a single inexpensive procedure. A multi-tier loyalty program solves this by creating a growth game mechanic. When a client knows that after their fifth gel polish visit they’ll reach Gold status with higher cashback, they’re less likely to switch to a competitor. This builds a strong habit of visiting your salon.
Status tiers let you segment your base and offer perks to your most profitable clients. For example, VIP clients who regularly get highlights or keratin straightening can get early booking access to top stylists or a free eyebrow shaping bonus with their main appointment. This isn’t just a discount, it creates a feeling of special treatment unavailable elsewhere.
Beyond psychology, the loyalty program directly impacts average check. Clients with accumulated bonuses are more willing to add services like paraffin therapy during a manicure or professional aftercare post-coloring. Using points to cover 15 – 20% of a new procedure’s cost makes trying a new service psychologically easier, expanding their regular service basket over time.
Three day-to-day moments where the difference is obvious.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Set higher cashback percentages for complex hair coloring or balayage to encourage clients to choose pricier procedures over basic services.
Loyalty Programs takes over the part of running a beauty salon that quietly eats 1-2 hours a day — no spreadsheets, no chasing replies, no fatigue mistakes.
Set higher cashback percentages for complex hair coloring or balayage to encourage clients to choose pricier procedures over basic services.
The system automatically upgrades visitors to Silver, Gold, or VIP tiers when they reach certain spending thresholds on manicure and other services.
Set special bonuses that can only be spent on spa pedicure or lash lamination, increasing stylist workload during free hours.
Clients see their current points balance and loyalty status directly when booking via Instagram links.
Track how having a bonus account affects client return rates and whether it helps shorten intervals between care procedures.
When booking via online form or admin, the system identifies the client by phone number and shows their current loyalty tier and available bonuses.
Once the stylist closes the visit for a service package, the system instantly credits points to the virtual card, considering the service category and individual cashback percentage.
At the next booking for manicure or lash lamination, the client can pay part of the cost with accumulated points, significantly boosting salon loyalty.
Clients book themselves 24/7 — choosing stylist, service, and time
All stylists' schedules in one place, no overlaps or conflicts
Auto-reminders 24 and 2 hours before — minus 70% no-shows
Supply tracking: know the cost of each service and when to reorder
Real-time P&L report: profit per stylist and service
Salaries calculated automatically — commission, base rate, bonuses
Loyalty cards bring clients back — rewards for every visit
Full client history: treatments, preferences, allergies
AI will analyze your business in 5 minutes and show how many clients don’t return and how a bonus program can change that.
Access to StartaAI
Extended access to StartaAI
1,000+ salons trust us • We'll transfer your data • 30 days free
Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes beauty salon workflows into account and helps you get the most out of loyalty programs.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
Loyalty Cards are individual reward mechanisms (accumulate bonuses or get discounts). Loyalty Programs are broader systems that can include tiers, milestones, and multiple reward types working together.
Yes. Every aspect of the program is configurable — earning rules, tier thresholds, reward types, and redemption conditions. You build exactly what works for your clients.
Yes, you can assign a lower bonus percentage for keratin straightening or hair botox, where product costs are high, and a higher percentage for low-cost services like eyebrow shaping.
You can configure the system to deduct bonuses for no-shows without notice or award extra points as an incentive for prepayment on coloring, which encourages client discipline.