Number of employees
License duration
8.99€6.29€ /month
75.52€ per 12 Months
Starta.one
Analytics lets you clearly see if complex hair coloring is profitable and how often clients return for a manicure refill after their gel polish wears off.
Starta.one is the AI CRM for service businesses. Everything for running a Beauty Salon in one system — from client booking to payroll — while AI handles the routine. Over 1,000 businesses already run on Starta.
When a client clicks your Instagram link and picks a service package, you instantly see your masters’ workload and projected income. Analytics helps spot when popular lash lamination needs more consumables than the price list covers. You clearly track each workday’s efficiency, monitoring which procedures create your main ticket and where to introduce a deposit for extensions to protect against no-shows during peak hours. This lets you make decisions based on numbers, not intuition.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Color, care products, disposables — it's all money. Without tracking, you don't know the true cost of each service or where profit leaks.
The main challenge in managing a beauty salon is correctly calculating the margin on complex procedures. When a client books balayage or highlights, costs include not only the master’s time but also significant amounts of dyes, oxidizers, and professional care products. Without detailed analytics, it’s hard to tell if the service brings real profit or if the business breaks even due to uncontrolled overspending on expensive materials.
An analytical approach lets you match the cost of used products with the client’s final check. This helps identify which service package is most profitable for the studio. For example, if a manicure with gel polish coverage has a higher profit per time unit than lengthy lash extensions, the owner can quickly shift priorities in marketing campaigns or revise price list policies.
Special attention should be given to analyzing why clients don’t return after their first visit. Maybe the issue is material quality or the fact that a generalist master doesn’t pay enough attention to service. Comparing return rates by different specialists can reveal weak spots in the team and allow timely training or internal policy changes. This control ensures a steady flow of bookings and predictable monthly income.
Three day-to-day moments where the difference is obvious.
Without automatic reminders, salons lose 10-15 clients per week. Stylists sit idle and you lose revenue along with team morale.
Track real margin on balayage or highlights, factoring in dye costs and master’s time.
Reports & Analytics takes over the part of running a beauty salon that quietly eats 1-2 hours a day — no spreadsheets, no chasing replies, no fatigue mistakes.
Track real margin on balayage or highlights, factoring in dye costs and master’s time.
See what percentage of clients return for lash lamination or brow architecture after their first visit.
Compare specialists’ workload, average manicure ticket, and number of brow subscription sales.
Identify peak hours for gel polish bookings and plan consumable purchases based on real demand.
The system highlights unconfirmed bookings so you can update schedules in time and avoid chair downtime.
The admin records a manicure or balayage appointment, specifying the master and planned procedure duration.
Every payment for gel polish or brow architecture instantly appears in the financial report without manual end-of-shift calculations.
The owner analyzes workstation load and adjusts staff schedules to fill empty slots during popular hours.
Clients book themselves 24/7 — choosing stylist, service, and time
All stylists' schedules in one place, no overlaps or conflicts
Auto-reminders 24 and 2 hours before — minus 70% no-shows
Supply tracking: know the cost of each service and when to reorder
Real-time P&L report: profit per stylist and service
Salaries calculated automatically — commission, base rate, bonuses
Loyalty cards bring clients back — rewards for every visit
Full client history: treatments, preferences, allergies
AI will analyze your business in 5 minutes and show where you lose revenue and what simple changes can boost profits.
Access to StartaAI
Extended access to StartaAI
14 days free • No card required • We'll transfer your data from another CRM
Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes beauty salon workflows into account and helps you get the most out of reports & analytics.
Basic analytics (total revenue, number of bookings, average ticket) is available in the free Starta.one Lite. Advanced dashboards (utilization, retention by cohorts, margin per staff member, AI insights, industry benchmarks) — in Starta.one Pro.
No. If you manage bookings, orders, salary accruals, and material write-offs in Starta.one — reports are generated automatically and always up to date. No manual entries, no CSV exports, no 'send me the data by Friday.'
Yes. Any report can be filtered by branch, period (day/week/month/quarter/year), staff member, service, acquisition channel. One tap — comparison of two periods in delta percentages and money. You can configure custom summaries for your specific needs.
AI does two things for your analytics: 1) **Morning briefing** — every morning it checks all key metrics and pushes 2–4 points of attention: 'retention of the May cohort dropped to 12% (usual 22%)'; 'margin on coloring -6% over the week — actual materials +12%'; 'Sashko utilization dropped from 78% to 62%.' Not 'check 5 reports yourself' — specific points of attention; 2) **Comparison with industry benchmarks** — each of your metrics is compared to the median of your niche ('your retention 22%, barbershop median 35% — below, here are 3 reasons'). That’s context, not just numbers.
Yes, analytics lets you write off materials according to the service’s tech card and compare planned expenses with actual stock. This helps control inventory and avoid waste when working with expensive products.
The staff report shows a separate column with product sales for each specialist. You can identify leaders who successfully offer clients professional aftercare and motivate others to increase sales.