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Starta.one
Manage every athlete through a single profile, where their 12-session membership, medical restrictions, and visit history are all recorded — from dynamic CrossFit to calming stretching, all in one window.
Starta.one is an AI CRM for service businesses. It combines online booking, client management, finance, team scheduling, and marketing into a single system — configured and operated by AI. Over 1,000 businesses use Starta. A fitness studio and client database — this is a combination where Starta truly shines: AI already understands the specifics of your industry and configures the system to your processes.
Imagine a morning at the studio: the administrator sees a client has arrived for a group Pilates class. With one click, a session is deducted from their membership, and if an athlete requests a break — freezing their membership takes mere seconds. When a spot opens up due to a cancellation 6 hours prior, you immediately see waitlists and quickly fill the group. This allows the trainer to focus on technique in the gym, while all organizational details and membership expiration dates are under your complete control.
Without reminders and motivation, members skip workouts. Their results suffer, they get frustrated, and they don't renew their membership.
Capacity limits, waitlists, trainer substitutions, cancellations — all requiring manual coordination and constant admin attention.
The biggest headache for a fitness studio administrator is peak hours, when popular classes like Pilates reformer or functional training are overflowing, and several people are vying for each spot. Client database management allows you to fully automate waitlists. When a cancellation occurs 6 hours prior, the system automatically identifies the first person in line and sends them a confirmation. This frees the administrator from dozens of calls and ensures that the weight training area or yoga studio operates at maximum capacity.
The second critical aspect is combating low visitor motivation. Every monthly membership has a tendency to expire just when a client decides to take a break. By using a detailed visit history, you can set up triggers for inactivity. If an athlete who usually attended CrossFit three times a week hasn't shown up for seven consecutive days, it's a reason for a personal outreach. Instead of a dry payment reminder, the manager can offer a consultation or a free personal training session to help them get back into the rhythm.
Additionally, a client database helps streamline financial relationships. No more manually checking if a membership freeze is still active, or how many sessions are left after a last-minute workout cancellation. All information about the access bracelet, sports nutrition purchase history, and group class attendance is stored in one profile. This allows you to see the real profitability of each client and make decisions about personalized discounts for membership renewals based on objective data, not assumptions.
Three day-to-day moments where the difference is obvious.
Without reminders and motivation, members skip workouts. Their results suffer, they get frustrated, and they don't renew their membership.
Upon the first visit or membership purchase, the system automatically creates an athlete's profile linked to their phone number or card.
Client Database takes over the part of running a fitness studio that quietly eats 1-2 hours a day — no spreadsheets, no chasing replies, no fatigue mistakes.
Upon the first visit or membership purchase, the system automatically creates an athlete's profile linked to their phone number or card.
Every personal training session or visit to the cardio zone is recorded in the database with automatic updates to the remaining services in the package.
Filter clients by focus, such as CrossFit or stretching, to offer personalized discounts on membership renewals.
Track the validity of club cards and manage client break periods without the risk of data loss or calculation errors.
The system reminds clients about group class bookings, minimizing no-shows for group sessions and improving attendance discipline.
The administrator performs a check-in at the reception, issues an access bracelet, and activates a 12-session membership in the client's digital card.
The trainer marks attendance in the system, after which a session is automatically deducted from the membership, and the status is updated in real-time.
If a client ignores their class schedule for more than a week, the system signals a churn risk, allowing the manager to offer a bonus in time.
Book personal and group sessions 24/7
Group classes with capacity limits and waitlists
Trainer, room, and class schedules in one place
Memberships with automatic attendance and expiry tracking
Workout reminders and membership renewal alerts
P&L report: profitability per trainer and class type
Trainer pay — commission, per-class rate, bonuses
Analytics: attendance, retention, popular classes
AI will analyze your client database in 5 minutes and show you how many clients you're losing without systematic management.
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Yes. Starta adapts to the specifics of your industry — from services and pricing to payroll and analytics. The AI takes fitness studio workflows into account and helps you get the most out of client database.
Starta Lite is free. Starta Pro pricing depends on team size and license duration. Calculate your exact price in the calculator above on this page.
Yes. You can import clients from Excel or CSV files. All data — names, phone numbers, notes — will be mapped to client profiles automatically.
Absolutely. All data is encrypted and stored securely. Only authorized team members can access client information based on their permission level.